Snowboard pioneer Jake Burton Carpenter dies at 65

Eddie Pells Ap National Writer
Thursday, November 21, 2019

Jake Burton Carpenter, the pioneer who brought snowboarding to the masses and helped turn the sport into a billion-dollar business and Olympic showpiece, has died at 65.

He died Wednesday night in Burlington, Vermont, according to an email sent to the staff of the company he founded. Carpenter had emailed his staff this month saying, “You will not believe this, but my cancer has come back.” He had been diagnosed with testicular cancer in 2011 but after several months of therapy had been given a clean bill of health.

Carpenter quit his job in New York in 1977 to form the company now known simply as Burton. His goal was to advance the rudimentary snowboard, then called a “Snurfer,” which had been invented by Sherman Poppen a dozen years earlier.

It worked, and more than four decades later, snowboarding is a major fixture at the Winter Games and snowboards are as common as skis at resorts across the globe.

It is virtually impossible to avoid the name “Burton” once the snow starts falling at any given mountain around the world these days. The name is plastered on the bottoms of snowboards, embroidered on jackets, stenciled into bindings.

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