Schuette cancels TV ads in all markets except Detroit

Wednesday, October 31, 2018

LANSING, Mich. (AP) — Republican gubernatorial candidate Bill Schuette on Tuesday canceled TV ads across Michigan in the final week of the race, except in the Detroit market — another sign that his campaign was facing an uphill climb to defeat Democrat Gretchen Whitmer.

The state attorney general nixed all $445,000 worth of broadcast ads in the Grand Rapids, Flint, Lansing, Traverse City and Marquette markets. A $441,000 buy in metro Detroit, the state’s largest market, was kept intact.

“We don’t comment on ad strategy, but everyone knows this race is closing,” said Schuette spokesman Stu Sandler, noting the comeback victories in Michigan for Donald Trump in 2016 and John Engler in 1990 in their runs for president and governor.

Said Whitmer spokesman Zack Pohl: “Even Bill Schuette is joining Michigan voters in abandoning the Schuette campaign.”

The Michigan Republican Party was still airing ads for Schuette around the state, but his cancellation of ads exacerbated the advantage that Whitmer and aligned groups have had over Schuette and his allies on the airwaves.