MPAA chief says Netflix addition makes the organization stronger

Wednesday, April 10, 2019

LAS VEGAS (AP) — Motion Picture Association of America Chairman Charles Rivkin says Netflix’s addition to the group makes the entertainment industry stronger.

Rivkin’s remarks are a stark contrast to how the streaming giant is usually referenced at CinemaCon, the annual gathering of movie theater owners and distributors, who generally see the streaming service as a threat to their business model.

The MPAA chairman and CEO kicked off CinemaCon Tuesday morning in Las Vegas with his annual state of the industry speech.

“Success depends on constant evolution and growth,” Rivkin said. “At the MPAA, each of our member companies is evolving too. And thus, how we pursue our mission of promoting and protecting creativity is evolving. Recently, that evolution featured Netflix joining the MPAA.

“Here is what I know: We are all stronger advocates for creativity and the entertainment business when we are working together,” he added. “Change is not always easy, but it takes us forward.”

He referenced an E&Y study that the National Association of Theater Owners (NATO) released last year that said that people who attend movies more frequently also consume more streaming content.